World Wide Fund for Nature (Australia) is gearing up for its tenth idiotic Earth Hour at 8.30pm on Saturday, March 25. Once again it will be urging people to turn off lights (but not fridges, freezers, TVs, dishwashers, computers, aircons and smart-phones). If WWF is aware that satellite data shows no atmospheric warming for the past 18 years, that information figures nowhere in its literature.
Of course, any large-scale lights-off actually increases CO2emissions because generators have to do inefficient ramping-up of power when the lights go on again. Such quibbles have never worried WWF.
Earth Hour is run by national manager Anna Rose. She is co-founder and former head of the Youth Climate Coalition, and spouse of Simon Sheik, former national director of GetUp, failed Greens candidate and, most recently, promoter of a fossil-fuel-free superfund. Rose claims, on the basis of sample surveys from consultancy AMR, that a quarter (nearly 6m) of the Australian population took part in Earth Hour 2016. That’s a big call. In 2015, she was claiming one in three Australians (7.7m) took part in 2014.
The media-savvy WWF has been theming its annual Earth Hours. Last year’s theme was “Protect the Aussie places we love” with sub-texts about global warming destroying the Barrier Reef by 2050 and other alarmist mantras (the Reef made it safely through previous eras of strong warming). The 2017 Earth Hour theme is “the voice of the future generation”, taking into overdrive WWF’s propaganda assault in schools.
WWF’s partner in the schools’ Earth Hour exercise is Cool Australia, a green/left outfit founded and run by Jason Kimberley of the wealthy Just Jeans clan. Cool Australia claims more than 52,000 educators whose lessons reached more than 1,050,000 students in 2016. (It is a national scandal that schools have become such hotbeds of green/left indoctrination).