Actor Leonardo DiCaprio’s Oscar acceptance speech comments urging action on climate change drew more attention on social media than Earth Day, according to a study out of the University of California San Diego.
The study, titled “Big Data Sensors of Organic Advocacy: The Case of Leonardo DiCaprio and Climate Change,” was published Aug. 2 in scientific journal Plos One. It argues DiCaprio’s acceptance speech for best actor received much more attention on social media than it did on traditional media outlets.
More than 36 million people watched this year’s Academy Awards. DiCaprio won best actor for his role in “The Revenant.”