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HomeRight ColumnL.A. Politicizes Summer Games Bid by Marketing Climate Change Olympics

L.A. Politicizes Summer Games Bid by Marketing Climate Change Olympics


The proposed Los Angeles Olympics just got a logo to go along with dates and venues. Its sunny disposition points both to the city’s ideal weather and the world’s grim global warming forecast.

Los Angeles touts “Follow the Sun” as its slogan and an angel emitting the rays of the sun as its symbol. As part of the logo rollout, LA2024 emphasizes in non sequitur fashion the city’s “progressive history” and its mayor’s record “driving the climate change agenda.”

A 64-page booklet (PDF) published by the city’s Olympic boosters explains the imagery:


And as a symbol of our vision, we will cast LA’s brightest star, the sun, as our inspiration for providing a better tomorrow. The sun is much more than a stunning backdrop for the thousands of athletes who choose to live and train in Los Angeles. It represents hope, reinvention, and renewal. It can also be a powerful ally – the ultimate business partner. Even today, the sun is used to light the Olympic flame. Now we will use it to ignite an energy revolution. In 2024, LA aspires to introduce the first energy positive Olympic and Paralympic Games powered by the sun.
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